I learned a key marketing principle a long time ago,
a simple principle I use to this day.
That is, if you want to get the same results
that everyone else gets,
There’s an old saying – “It’s not WHAT you know, it’s WHO you know.”
Like most old sayings, there’s an element of truth there.
There’s an old saying, “two’s company, three’s a crowd” –
The wording of which led of course to the name of a classic TV show of the late 70s,
So, I’m talking with a fairly
new pre-need seller when,
I finally asked the big question.
What exactly are you trying to accomplish?
Many of you know I recommend
That is a structured well thought
out plan of following up,
Here’s a common question I see.
I’d like to advertise but not sure
how to do it or what to advertise.