We haven’t spoken a lot about the idea behind sales letters.
Usually the two big questions I get are how to start selling pre-need from scratch and what type of information do I send prospects?
We’ve been talking about how to get a Champion Endorser™, how to follow-up and the stay-in-touch program.
Thanks for all the emails and comments I really appreciate them. For those new to the website you have found the Premier Pre-Need Funeral & Cemetery Sales Training Source.
Subscribing/membership has its privileges and I’ve got a special treat for you on Tuesday (April 21st) I’ll be uploading the power-point presentation on A Champion Endorser™, how to get one, what they are, and how to manage leads.
A good friend of mine who’s still in the business (probably been selling pre-arrangements for close to twenty years..and very successful at it) shared a story with me early in his career.
This question comes up a lot. Why do some people succeed at selling pre-arrangements while others fail miserably?
The moral of the stroy is get testimonials
Get people to write, record, or video tape comments about their experience working with YOU. Testimonials are gold. You can never have enough.
Dave’s fourth rule of thumb:
It is far better to get referrals during the presentation than after the presentation.