The informational approach to selling is the easiest way to rack up lots of pre-arrangement sales. People purchase based on an informed decision.
May 28, 2009 by David Dassow · Comments Off
Up until now I’ve only briefly mentioned Special Reports how and why you’d use them. Today we’re talking about an informational approach to warming up your Prospect to get the sale.
SUMMARY OF 10 KEY CONCEPTS TO
We’re up to part 10 in our series on Sales Letters.
Let’s review a few of the necessary components to a good sales letter both writing and mailing.
We’re continuing this series on writing sales letters. Page 8 & 9 are ready to open and or save.
As we continue our series on Sales Letters How, When, & Why to use them today we’re talking about eliminating the “I” and “ME” as much as possible and focus in on WIIFM. What’s in it for me? The ‘me’ being the customer not you the pre-need seller. Read more
We’re working through how to write sales letters page 5 & 6. It’s a good idea to understand Mining Your Natural Market to fully appreciate sales letters. Click here for a special offer: Special Offer.
One of the bigger misconceptions about sales letters is the thinking that your recipient is going to be breathlessly waiting by the mail box. Further, the myth that your letter is going to be read because you sent it.
A reminder that we’ve been working through how to write a sales letter.
Today we’re talking about the look of the sales letter overall. Eliminate the formal and make your letter informal.