And so I’m digging thru some of
the archives on the website
when it occurs to me.
There’s a lot here!
The third and final leg of the preneed
stool is the “close”.
A three legged stool works best when all three legs are even in length.
If you were to close your eyes and imagine
a three legged stool and notice the length of the legs,
You’d discover the legs are the exact same length.
We’ve been talking about follow-up
programs and specifically systems.
Most Pre-Need Sellers don’t have much
of a system in place to keep up with leads.
Several years ago when I worked outside sales
a friend, Bob, worked inside.
Late in the afternoon one day we were talking
when Bob’s timer went off.
Yesterday we spoke about secret number 3,
response oriented marketing
One more point about response oriented ads.
Be sure and pay close attention to the two page
HOT SHEET strategy insert in the latest
Preneed Players newsletter.
This question came in…
I do very well selling preneed,
but can’t seem to take it to
the next level.
I had a former mentor once tell me
in order to sell pre-need,
I had to be compelling,
drawing folks in like a magnet.
The Preneed call-to-action
Yesterday we talked about the offer and how
it’s designed to attract the individual lead
you want on your list.