A Cash Flow Surge in hours

June 30, 2008 by David Dassow 

A quick cash flow surge

Recently I did a mailing to folks I made a presentation to who did not purchase. Some of these presentations go back 2 ½ years.

Anyway, here are the results. 15% responded to my letter. By the way, I sent out a one page letter, one page (front and back) testimonials, one page (article from the paper two sided).

Within 4 days of the mailing I brought in $48,979 dollars in revenue. I’m still getting calls. I’ll update you in a couple of weeks as to the entire testing results.

The moral of the story? Nobody, I mean nobody stays in touch with their prospects especially after the Pre-Need Seller had made a presentation.

Here’s the lesson. Instead of calling your Prospect send a letter. Follow-up regularly through snail mail.

Some pre-need sellers stay in touch through a newsletter, a once in a while phone call, email, or flyer. Whatever you do don’t waste time chasing folks who did not purchase.

Instead send a letter. It’s cheap, you do not disturb your prospect and you do not waste time chasing people

Research your files and look for those cash flow surge opportunities.

David Dassow

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