Cash flow surge, continued

Continued from:  Cash Flow Surge in Seconds

If you sell pre-need funerals a quick way to make some sales and cash is to go through the un-fundeds. Every funeral home has a stack of pre-arrangements that have not been funded.

These folks came into the funeral home to pre-plan and for whatever reason decided not to fund the pre-arrangement. Most of the time funeral directors don’t ask for the money. They just make notes of the decisions and file it.

All you have to do is contact these people through the mail. Put together a simple letter and include testimonials. I recommend a minimum of one page with both sides packed with copies of notes sent in by customers.

Testimonials are golden. Nothing beats someone other than you singing praises about you. You can sing you praises all day and all night but no one will notice. Other people however singing your praises will get you a lot of sales.

Anyway, don’t just send one letter. Send three letters. Space your letters two weeks apart and mail them on Monday mornings (unless Monday is a holiday).

Don’t waste another second. Your letter can be lousy. Do the best you can and continue tweaking the letter based on any and all comments you get. But what ever you do put out something.

Get the letters out today!

David Dassow