Does Door-Knocking Still Work?

Hey Gang, 

Many of you have been emailing me about an old school way of prospecting called “Door-Knocking”.  First a disclosure:  I haven’t door-knocked in 7 years.  Did I have success door-knocking years ago?  Yes.  Do I think it’s a good idea today in the year 2009?  Well, over the next several posts I’m going to attempt to answer that question.

I’m going to give you some background as to how this test started and the good, bad, and ugly results.  But, I gotta tell you the results turned out better than I thought they would.  Way better.

Most of you know I made a change and moved to a competitor.  I’ve been in a single niche for almost 6 years.  The niche forced me to change the way I prospect.  This is why you hear me talk about warm-soft-fuzzy-prospecting.  My single niche has made me six-figures selling.  The question is can you make double or triple six figures selling more than one niche?  Now that I have expanded my niche prospecting to include two more markets we’ll soon find out.  I thought I’d test door-knocking in the year 2009.  Does door-knocking work anymore and does anybody still do it?

I haven’t found anyone door-knocking regularly.  My guess is not many still do it.  If you door-knock consistently send me an email and lets chat.  I have a special gift for those who respond and actually door-knock.

See my post on the job change.

Door knocking goes way back and was the dominant method of selling cemetery property before the need for decades.  Even today some cemeteries still argue it is the best way to sell pre-need.  Door-knocking your way to success in the year 2009 seems pretty archaic.  I’ve often referred to door-knocking as the last century way that went with the out-house (out door bathroom) and horse & buggy.  But you’ll also hear me say that contrarian prospecting will net you success just because no one does it any more.

My door-knocking test was intended to last two weeks but I soon recognized I’d have to extend the test because of the results I was seeing.  I managed to door-knock solid Monday through Friday for two weeks.  I took the weekends off.  Now I freely admit I didn’t kill myself doing it but spent time each day (no less than 2 hours and several days as much as 8 hours).

I also spent an even amount of time in all sorts of neighborhoods from middle lower, to poor, to well-to-do. 

I approached door-knocking with no expectations, though I’ve got to admit I had my doubts.  My doubts were more about the attitudes of people I’d be meeting at the door.  I mean, who’d think anyone would talk to me let alone let me in to give an on the spot presentation. 

What were the general responses?

We’ll cover those responses next time.

Happy Selling!

David…

P.S.  I’ll be posting some additional info including scripts, audio, and the proper door-knocking mindset you should have on the membership page as soon as this series ends.  How do you get access to the membership page?  It’s real simple, become a Member.  Membership has its privileges.  Click here for the Ultimate Package.  Anyone who invests in the Ultimate Package will get automatic updates to the latest techniques, strategies, written, audio, and other materials to help equip you to make six-figures; $100, 000.00 or more a year selling pre-need.  Membership is good for life.  Invest once, become a member and you’ll always have access to the membership site.

P.P.S.  I have a special LIFE TIME MEMBERSHIP OFFER.  Click here for the Ultimate Package and Ultimate Offer

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