Door Knocking Strategies And Sales Letters

From the email bag:

QUESTION:
How do you use sales letters when door-knocking?  Do you use sales letters first, door knock second?

ANSWER:
I would use a sequenced mailing for LG’s.  (An LG is a “looks good” home you couldn’t door knock or no one answered)  Be sure you send your letters spread 2 weeks apart.  Send at least 3 letters.

QUESTION:
What type of homes are you looking for when door-knocking?

ANSWER:
Good question.  During my door-knocking test I tried both cherry-picking homes and knocking the entire block.  I  prefer cherry-picking.  The percentages were in my favor.  (I’ll be describing how to door-knock, the best type of homes, how to niche it, etc, in the Door-Knocking Kit.  To get your FREE Bonus Door-Knocking Kit head over to the Ultimate Package).

QUESTION:
Do you recommend door-knocking full time, part time, in addition to other forms of prospecting?

ANSWER:
Yes.  Door-knocking can be full time, part time, and at a minimum a nice addition to your other prospecting.  Always utilize 3 forms of separate and distinct prospecting methods.  There’ll be more on this in the Door-Knocking Kit.  See Ultimate Package

QUESTION:
What should you put in a sales letter?

ANSWER:
Sales letters are made up of several components including; headline, subheads, P.S., call to action, and testimonials to name a few.  See my previous posts on Sales Letters.  I’ve also added some sample sales letters and “how to write sales letters” as a FREE bonus when you  invest in the Ultimate Package.  Click here to order the Ultimate Package and get FREE Bonus Sales Letters.

QUESTION:
Why do I send multiple sales letters to the same prospect?

ANSWER:
Most sellers of pre-need only send one piece of correspondence to prospects.  Big mistake.  Big, big, mistake.  We are bombarded by hundreds of commercials, distractions, and people trying to “pitch” us with an offer for something.  Several sales letters mailed to the same prospect linked together get noticed.  You’ve got to break through the clutter.

QUESTION:
What one thing can I do that will generate quick sales?

ANSWER:
Cash-flow surge.  But, there isn’t one silver bullet that’ll do it all for you.  It’s the combination of several things including 3 distinct niche markets and a 2-step approach to prospecting.  Heck, it’s really all the above.  But, for a quick buck send a series of letters to previous customers for cemetery completion or un-funded pre-arranged funerals.

QUESTION:
Do you have more info on sales letters?

ANSWER:
Go to the archive section of the website and look for anything with ”sales letters” in the title.  Also, I’ll be adding audio on sales letters to the membership area (FREE Bonus Sales Letter samples when you invest in the Ultimate Package).   Hint, hint.

QUESTION:
How do I get to be an expert at selling pre-need?

ANSWER:
You are an expert.  You know way more than anyone.  Even if you’ve been selling pre-need for one day you  know more than any prospect you’ll meet.  I’ve suggested publishing an article.  Just announce you are an expert.  Get testimonials to prove you’re an expert.  Write an article, get published.  Make your article like a special report.

http://ezinearticles.com/?How-to-Prospect-Through-a-2-Step-Approach&id=2879263

You can be published through your local newspaper (a story by you, quotes by you, a regular or occasional article).  Or, click the link above and and get published like I did.  It’s free and it adds a lot of credibility to you as an expert. 

Happy Selling!

David…

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