How Can I Tap Into Spheres If?

August 12, 2009 by David Dassow 

How Can I Tap Into Spheres of Influence
if I don’t Know Anyone or Been
In My Town  A Short Time?

This is a good question comes up every now and then.

The answer is:  It Depends.

When I suggest you Mine Your Natural Market and tap into your spheres of influence a general rule of thumb is to have lived in your area 5 years or more.

But, depending on your background and the type of business you were in before becoming a Pre-Need Seller can change the mix.

You can develop a sphere of influence in a very short time (3 -6 months depending on how aggressive you are).

The reality is you know more people than you think.  This is why I’ve developed exercises for you to go through when tapping into your natural market.

A better question to ask is HOW WELL DO YOU KNOW persons in your sphere of influence?

If you were to imagine you are in archery and about to be Robin Hood and send the arrow to the center of the target that’s what Mining Your Natural Market is about.  Begin in the center the most influence you have and than from that point go outside the center to the next ring.

Each ring further from the center are people you don’t know as well and have less influence over.

When I mined my natural market I sent handwritten notes to 468 people that fell outside the center ring.  No matter how you assess your Natural Market you have one.  It may be big it may be small but you have it and using the concept I teach in Mining Your Natural Market will allow you to tap into those influences know matter how big or small.

Remember, there is no better audience to get in front of than those you already know.  They are “friendlies”.  The number one least expensive way to prospect is to tap into this natural market.

So, whether you need to go out and start networking and joining different groups such as the Chamber of Commerce if you do not begin NOW to add to your natural market you won’t be able to take advantage of the Number One prospecting strategy out there.

Happy Selling!

David…

P.S.  To get more on how to Mine Your Natural Market Click Here.

P.P.S.  Another question that comes up is “What’s Next?”  Click here for the answer

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