How to Prospect Even When You’re Not Working

I’ve often been asked; how do you accomplish so much when everybody knows you’ve got to prospect at least 2 hours a day?

Well, first, I’m not everybody. Remember the 80/20 rule (see previous post). Twenty percent of the population are “doers” and eighty percent of the population are “followers”.

Although I freely admit the key to success in this business (or any other sales position) is prospecting. You don’t have to spend your life door-knocking, cold-calling, or any form of cold-hard-prospecting. All you have to do is prospect smarter.

You prospect smarter by compiling a list of folks who are likely to purchase your products/service, utilize your natural market of contacts (mining your natural market), a referral program, and staying in touch with your “almost customers”, “people who have requested info from you”, and “folks you’ve presented to who have not purchased”.

Here’s a formula. Develop a niche group of people you will prospect too. Develop a message (a communication to your niche group), and Deliver the communication (message to your prospects).

Instead of delivering your message in a cold way to folks you have no affinity with and do not know or understand, use the mail, email, fax, and phone to those folks who are likely to do business with you.

For more on this and the biggest FREE offer in the history of mankind and get: How To Mine Your Natural Market and much much more go to