Short, Medium Term Prospecting thru Door-Knocking

During our door-knocking test I mentioned 50 leads as the minimum before you begin dropping by.

“If you don’t know where you are going, you might end up somewhere else.”

–Yogi Berra

A friend once mentioned to me that you need a short term, medium term, and long term strategy with leads to be successful.

I typically recommend using three different methods of prospecting similar to a stool requiring three legs to hold it up.

If you’re using door-knocking as your method you must stay above 50 leads or you’ll soon run out of people to see.  Everyday you must gain more leads than you lose.  Also, it is important to maintain your box of leads by warming them up or burning them.  Don’t hang onto leads that aren’t interested and warm up your leads evenly.

In the medium you need to continue to stay organized when door knocking.  Keep track of where you’ve door knocked.

Everything you do becomes systematized.

In the long run a goal of 100 leads in your box eases the pressure and allows you to spend some days running leads all day long.  One technique is to run 15 leads a day.  If you do you’ll get into 3 homes and make at least one sale.

Until next time, Happy Selling!

David…

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