The End of The First Week Door-Knocking
October 23, 2009 by David Dassow
Hey Gang,
We’re continuing with the two week Door-knocking test to see if it still works in the new century.
At the end of the first week I had acquired 26 leads. For the most part all my contacts were nice and the goal was to find individuals who didn’t own pre-arrangements and were open to talking about it.
If my potential lead was fighting me I moved on. There were plenty of people who were open to talking with me.
In order to make door knocking work you’ve got to have 50 leads minimum and 100 is the optimum number.
During the first week I got into one home (on the spot) and made a pre-need funeral sale.
All in all I’d say it was a pretty productive week.
SECOND WEEK of Door Knocking:
I didn’t door knock on the weekends just Monday through Friday.
By Thursday of the second week I had 50 leads.
I also got into a home during the second week and sold a complete cemetery package.
Now that I had 50 leads it was time to go back and either; warm the lead up, burn the lead, get into the home, or a not home.
1. Warming up the lead simply means the lead was open to talking with me but it was a bad time to meet and they were ok with meeting me at a future time.
2. Burn the lead means they were not open to talking to me (the definition of a lead is; they don’t own pre-arrangements but open to discussing it) so I burned the lead.
3. Get into the home (make a presentation).
4. Not home means no contact was made.
Two sales in two weeks and a total of 54 leads were the results of the experiment.
Next time we’ll talk about the third week. Because I had positive results with the test I decided to extend it for two more weeks.
Next time we’ll talk about the results from working those 54 leads.
Happy Selling!
David…
Click here for part:
One; Does Door-Knocking Still Work?
Two; Does Door-Knocking Still Work In The Year 2009?
Three; What is the true goal of door-knocking?
Four; Short Medium Term Prospecting through Door-Knocking
…

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