Using postcards to follow-up
I’ve received a few emails asking for an update on a few mailing campaigns.
I’ve been in the laboratory experimenting with postcards and will be updating you soon.
One thing I can tell you is the more steps you add to your system of follow-up the better your return.
But I thought I’d mention a few important things about your follow-up system.
First, you need a follow-up system.
A follow-up system is a pre-planned, organized, way of staying in touch with a prospect. A follow-up system is part of two-step-prospecting. A follow-up system is more than your normal prospecting.
A follow-up system is used to warm up your prospect. Once a Prospect responds to your marketing you plug them into your multi-step follow-up system. In fact, the more steps in your follow-up system the better your responses from your prospects.
Remember, the goal of a system is to plan it out so all you have to do is add a name and the system takes over.
Recently, I’ve been experimenting with postcards in my follow-up system. I did a 300 postcard mailing. I’ll be letting you know of the results soon.
This month’s subscriber newsletter has sample postcard of a recent mailing I did to previous customers. We (the cemetery) have not had any contact with these folks in 15 – 39 years. The goal was to make contact with these people after years of neglect and bring up the items necessary to complete cemetery arrangements and/or funeral arrangements.
To all my subscribers look in your email tomorrow for the latest newsletter and sample postcard. If you aren’t a subscriber yet, well, why not? Subscribing has privileges.
P.S. There are a few Enchilada Packages remaining. The package has everything I’ve got including the kitchen sink. When you subscribe you’ll get a a special link to the Whole Enchilada Package in the “welcome” email and the most recent and past issue of the newsletter.