Ask for referrals in your monthly newsletter

Face it!  You’re in sales!  You spent a lot of time, money, and aggravation getting that sale.  The odds are your new customer does like you.  For many sellers of prearrangement(s) your new customers can easily be turned into advocates for you and your product.

I refer to this as a Champion Endorser® (see more on this in the Ultimate Package)

The best time to get referrals is early in the presentation.  The second best time to get referrals is to mention throughout the presentation and the third best time is after the sale.

In other words it is always a good time to ask for referrals.

Your monthly newsletter is another perfect opportunity to ask for referrals.

Whatever you do always be asking or bringing up the topic of referrals all the time.  People forget.  As soon as your new customer walks out the door he/she has forgotten all about it.  Remind them of referrals.

Finally, think about your process from beginning to end.

Put together a ‘referral’ opportunity into each step of your Marketing/Prospecting/selling/stay-in-touch/follow-up program. 

If you don’t ask you don’t get.

And, for Pete’s sake, don’t forget to reward your Referrer.  It can be a personal note, a pat on the back, dinner, candy, flowers.  Don’t forget to acknowledge your Referrer somehow some way.  I’m guilty of this mistake myself but you’ve got to do it (another one of my many New Year resolutions).  Better late than never but acknowledge your Referrer.  If you haven’t done so, do it now!

Happy Selling!

David…

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