How to follow-up until they buy

We’ve been talking about how to get a Champion Endorser™, how to follow-up and the stay-in-touch program.

Today we’ll focus on the follow-up program.

As soon as you get access to the list from the organization your Champion Endorser™ belongs to you begin to place those names into a follow-up program.

A follow-up program is a pre-designed system of follow-ups that are sequenced together with a scheduler of some-sort that implements the steps at a pre-determined time.

For example I recommend your follow-up plan have a series of sequenced mailings; 3 letters and a post card mailed every two weeks.

Your first letter would go out followed by the second letter two weeks later.  The third letter goes out two weeks later and the post card is the last of your sequenced mailing.

The goal is to get people to raise a hand in interest requesting more information on pre-planning.  All you really want to do is to get your prospects to raise a hand in interest.

Once the hand is raised that person goes into a different sequenced set of mailings.  In your second sequenced set of mailings you would send out more detailed information on pre-planning including frequently asked questions and special reports with different titles.

It is during this second sequenced mailing that you’ll get prospects to raise a hand to meet with you for a presentation.  These people will be interested in purchasing from you.

All the other people who do not purchase go into your Stay-in-Touch program and we’ll talk about that next time.

In the mean time remember next week I’ll be giving the power-point presentation and accompanying workbook on Champion Endorser™, how to get them, manage them, and get business from them.

BUT, you must be a subscriber to get the information.  So, if you haven’t subscribed yet go to the top right of the page now and opt-in.  Subscribing has its privileges and best of all it is FREE.

If you are already a member you’ll receive the above information and the audio mp3(s) for both FREE.  Membership has even more privileges.  If you haven’t become a member yet, well, why not?

A Champion Endorser is the second level of training for Magnetic Referral Prospecting (how to double your Pre-Need Selling in half the time).

Before you can truly understand a Champion Endorser™ you must understand Mining Your Natural Market.  To invest in yourself and your sales career go to:  Mine Your Natural Market

Happy Selling!
David