If they are willing to give you referrals they’ll give you testimonials

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February 4, 2010 by David Dassow 

It is critical in today’s world to get endorsements or testimonials.

Many times you’ll never be questioned about your educational background but what your customers think about working with you is critical to your success.

You’ve got to get testimonials and they are very easy to get.

Most of the time you’ll end up writing them yourself and getting a signature but a hand-written note from your customer can be one sentence or pages and pages.

You can toot your own horn all day and all night and no one will care.

But, when someone else toots your horn, well, that’ll get you some incredible mileage.

Now for the action plan.

Get three testimonials right now.  Call previous customers, do what you have to do but get those testimonials.

Next, incorporate those testimonials into all of your correspondence.

Finally, continue asking for testimonials.  I have to admit I’ve gotten lazy myself because I have so many testimonials.  I should be asking for more testimonials myself.

You should be updating your correspondence with fresh testimonials and the more you have the easier it is to add the most relevant to your newsletters, stay-in-touch, referral, notes, and follow-up programs.

Happy Selling!

David

P.S.  DO NOT, I repeat DO NOT fake testimonials.  They must be real and for Pete’s sake don’t use initials.  Make sure you include the person’s name and town they are from on your testimonial.

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