The Pre-Need Secret to Getting Referrals
October 31, 2012 by David Dassow
Ask anyone in advertising the most effective form of advertising and they’ll tell you the same thing…
Word of Mouth
We all share with others “word-of-mouth” advertising. And, it is the most powerful form of advertising on the planet.
For the Pre-Need Seller nothing beats word-of-mouth advertising.
You can toot your horn but when someone else toots your horn people listen.
There are a few types of “word-of-mouth” advertising.
First is when your word-of mouth becomes an advocate; Sharing with friends, family, enthusiastically telling others about YOU
Second is the endorsement (testimonial) when your word-of-mouth advocate allows you to use their name as an endorsement.
Third is when your advocate becomes a Champion Endorser for you (endorsing you into a group he/she has influence over)
How To Sell Pre-Need Lessons Learned, “Prospecting & Presenting,” I talk about getting referrals throughout the presentation…
word-of-mouth-prospecting
REFERRALS
There’s no better way on the planet for you to get more business than advocates for you.
Click the link below and scroll to the bottom for the pdf version of Lessons Learned “Prospecting & Presenting…
Happy Selling,
David…
P.S. For more on word-of-mouth/Referrals; See Champion Endorser, How To Mine Your Natural Market, Profile of A Presentation, Presentation Script.

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