The Pre-Need Seller and the Advocate

I’ve gotta tell you that nothing, and I do mean, nothing beats repeat referrers or what I like to call “advocates”.

Anytime you get an advocate for you and your product you’ve got an excellent opportunity to get massive referrals.

Many times an advocate will turn into a Champion Endorser®.

A Champion Endorser® can introduce you to a very large niche group of people.  You should always be searching for an individual who can introduce you to a group of people.  It can be an association, small group, any formalized group of people who meet for a common cause.  Your Champion has lots of leverage and can introduce you several ways to many Prospects.

Treat your Referrers well and you’ll get more referrals as they become advocates for you and ultimately Champion Endorsers®.

We’ve been talking about referrals all week.

We’ve talked about developing

• “referral mindset”
• a system of asking for referrals from beginning to end
• getting testimonials
• referrers becoming advocates
• referrers becoming Champion Endorsers®
• the best place to get referrals
• incorporating asking for referrals in all your correspondence, presentation, Profile

The next step is for you to internalize the referral mindset and incorporate it in all aspects of your Prospecting system and begin NOW to ask for referrals.  Don’t be shy!  Once you get used to asking it becomes easier and easier as time goes on.

An easy strategy to get you started tapping into your own spheres of influence is to Mine Your Natural Market.  Tapping into your spheres of influence is an easy system you can do to add to or launch your pre-need sales.  For more info on How To Mine Your Natural Market click here.

Happy Selling!

David…

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