How To Sell Massive Amounts Of Pre-Arrangements By Using Sales Letters Page 7
May 19, 2009 by David Dassow
As we continue our series on Sales Letters How, When, & Why to use them today we’re talking about eliminating the “I” and “ME” as much as possible and focus in on WIIFM. What’s in it for me? The ‘me’ being the customer not you the pre-need seller.
Make your letters conversational.
Less formal is better.
The Madison Avenue look is out.
The biggest sin of them all is to be BORING. Boring is out. That’s why it is important for you to understand you niche market. The better you understand you niche market the better you can communicate with them.
This is another of the many reasons I keep harping on understanding Mining Your Natural Market . I consider your natural market the first level in warm-fuzzy prospecting. Writing good sales letters is level two or three.
It’s hard to make the leap from no level to level 3.
So, be sure and check out the Special Offer I have for a limited time only. Click here.
Until next time, Happy Selling!
David
P.S. Below I’ve listed all the previous pages. My apologies to the subscribers as I forgot to tell you page 5 & 6 were posted.
Also, please note I’ll leave the pages up until June 1st. Simply right click over the link and allow your computer to locate the program that will open the file. Adobe reader is a FREE program you can use if you have problems downloading.
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David – good stuff. I have been @CPC since Oct. 2008. It has been a struggle so far. I do not come from a sales back ground and am a little timid in prospecting. I know first hand what I am selling everyone needs. I work for Dan M. @Cal. Park. Your book is a good read. Take care.