Dare to be different

August 19, 2014 by  

I learned a key marketing principle a long time ago,
a simple principle I use to this day.

That is, if you want to get the same results
that everyone else gets,

Then do the same thing that everyone else does.

It’s called, “the mediocre majority”.

A mentor of mine said it this way:

“The conventional wisdom is ALWAYS wrong.”

I’m kind of a contrarian by nature and that’s why I had no problem
embracing this principle.

If you’re like everyone else you’ll get
the same mediocre results everyone else gets.

What this means is when you look at your competitors,
you almost certainly do NOT want to model anything they’re doing.

–Your pricing should be different,

–Your website should be different,

–Your email communications should be different,

–Your advertising should be different.

Even the way you offer your pre-need products and
services should be different.

Why is this so important?

Because it’s almost a certainty that there are
alternatives to you and your product/service.

The marketplace is overflowing with lots of competition and
a confusing array of options.

The only way to stand out from the crowd is to
stand in stark defiance of what’s seen as NORMAL.

That’s why you don’t want to be a little bit better at
what everyone else does.

Of course, it means you’ll have to venture out of,

The “Go along with the crowd” comfort zone –

So you need to ask yourself if you do indeed
DARE to be DIFFERENT.

The truth is all major breakthroughs in our industry
come from outside our industry.

And, to make matters more challenging,
how we communicate and,

The way we communicate is changing by the day.

We’ll be talking about,

Three Simple Rules to Get What You Want.

It’s in the next edition of Preneed Players.

It goes to the printer next week,

Go to the top right side of this page to get a daily pre-need-strategy and
the link to grab Preneed Players now.

Happy Selling!

David…

P.S.  Preneed Players goes to printer next week.

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