More on Sales Letters, Thanksgiving Cards For The Pre-Need Seller

I had quite a few great emails of questions and comments on sending Thanksgiving Cards instead of Christmas Cards (or Happy Holiday Cards).

At the bottom of the page is a pdf file with some additional thoughts on the subject.

The Ultimate Package contains more on sales letters.  For a limited time you can get Life Time Free Membership as a bonus if you invest in your SELF and get the Ultimate Package.  Click here for more info.

Anything you send your Prospect is a sales letter.  It can be cards, personal notes, sales letters, any communication.

The interesting thing about the Christmas holidays is how some don’t celebrate, some do, some travel and visit relatives, and some exchange presents more out of habit than anything else.

Religious or not the idea behind sending a card to a Prospect is to get noticed.  Christmas (Happy Holiday cards) compete with lots of people.

But almost nobody sends Thanksgiving cards.

There are three rules of thumb regarding sales letters:

Rule One

Your card, sales letter, communication needs to get opened.  If it doesn’t get opened it won’t get read.

Rule Two

The communication needs to be read by the Prospect.  If it doesn’t get read it’s a complete waste of time.  This is why you must have a headline or something else that stands out.

Rule Three

Your correspondence must be sent with a purpose.  There must be a call to action.

Final Thoughts

Make your correspondence look like you wrote it.  Madison Avenue looks are out.

If I had sent you a letter and the envelope had the address written in crayon would you open it?

A question about at-need follow-up.

Yes, you can send out Thanksgiving cards for at-need follow-ups.  You can also send them as part of your stay-in-touch program or some other purpose. 

When should you mail Thanksgiving cards?  I’ve mailed them a week before, during, and after.  It doesn’t matter because almost nobody send them and they’ll get opened because it’s to early for Christmas cards.

Remember the goal is to be different and stand out from all the rest of the noise and junk Prospects are confronted with each and every day.  And, yes, you could send a Thanksgiving Card in place of your monthly newsletter.

Below is an 8 page sample/further thoughts on the subject.  It’s FREE from me to you.  Happy Thanksgiving!

UsingCardsSellPreNeed 
Click the above link or right click and save.

Happy Selling!

David…

P.S.  Hurry before the FREE life time membership bonus ends and head over to the Ultimate Package.  If you don’t invest in your SELF no one else will.  They can’t take away your education and experience.  Really great pre-need sellers call the shots.  Click here for the Ultimate Package

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