End of Year Mailings
November 16, 2009 by David Dassow
As the year winds down we’ve got two major holidays to deal with. Thanksgiving and Christmas. Maybe you celebrate these holidays and maybe you don’t but in the Pre-Need selling world some holidays offer more challenges than others.
Before you spend to much time thinking about the up and coming holidays my first suggestion is to determine how many work days are left (for you) this year.
If you haven’t successful hit your goals yet it’s time to figure out how much time you have left to hit those numbers.
When determining goals for the year I always recommend a 10 month schedule. Always plan on achieving your goals in the first ten months of the year. This way you can relax and take it easy for the remaining few months.
But, if you aren’t where you want to be it’s time to make an END OF YEAR PUSH!
If you’re mailing I recommend sending letters the Monday after Thanksgiving. Your last mailing for the year should be December 7th.
If you want to send Christmas cards send Thanksgiving cards instead. Your Christmas cards will get lost with all the others while almost nobody sends thanksgiving cards. A thanksgiving card will stand out. You still have time to do business with potential Prospects if you send a thanksgiving card.
If you cannot get your mailing out by December 7th give it up for the year. Your earliest mailing for January 2010 should be the 4th.
If you’re working on several Prospects before year end get to it. Go, go, go!
Most sellers of Pre-Need give up after thanksgiving. Don’t give up. You can still make your goals with a big push. Get the calendar out and execute the game plan!
So, start pushing!
Happy Selling!
David…
P.S. We’re almost done with the Door-Knocking series. Once it ends the FREE BONUS Life Time Membership ends. Get over to the catalog page now and invest in yourself because if you don’t do it NO ONE ELSE WILL DO IT FOR YOU.
Call it your Turkey present, your Christmas Present, your Hanukkah Present. Call it your first step to successful pre-need selling and do it today. Quit dilly dallying around and get to it.
No one can take away your education and experience. Start producing today and get-r-done!
www.HowToSellPreNeed.com/catalog
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Great idea David, in a former occupational lifetime, Thanksgiving cards were very timely and beat the rush of what many people feel are half hearted Christmass wishes. Also some people in the funeral and cememtery business since families are going thruogh a tough first holiday season send a ” peace” card to start the new year. It might seem to help fill the empty chair . Your thoughts?