Random thoughts on increasing Pre-Need Sales

January 31, 2010 by  

Below I’ve put together part one of:

Random Thoughts On Increasing Pre-Need Sales

These are little things that may not seem like much but add up quickly to huge results.

Here’s an interesting ditty on time I haven’t spoken about much and I’m just as guilty as you are by not using this strategy.

A study done years ago looked at how much “productive” time CEO(s) accomplished per day working.

I’m going by memory but I believe it was less than 30 minutes a day of productive time.

One thing I know for certain, for the Pre-Need Seller, there are numerous time wasting things occurring every single day.  Before long YOU begin to wonder why your sales suck!

My Number One Strategy is:

LIMIT ACCESS TO YOU

To really appreciate this strategy you’ve got to take a long hard look at how much of your time (by the minute) is being stolen through little things. 

For example: 

  1. If you are going to go to lunch make your lunch partner come to you.  You’ll be able to continue working and won’t waste 10 – 30 minutes in the restaurant waiting on your lunch partner.
  2. Quit checking your email every 5-minutes.  Check it once, twice, three times a day at predetermined times.
  3. Forget the impromptu meetings.  Meetings are out.  Meetings are the most unproductive time wasters on the planet.
  4. Don’t wast lots of time with Prospects who are less than a 6 on a scale of 1 – 10.  Spend time with the 7 – 10’s on the scale.  Use your assistant (if you have one) or marketing to warm them up before you spend lots of wasted time on the phone or in-person meetings.
  5. People need to complain about how hard it is to get to you.  Make it tough.  Quit wasting time by focusing on the little things that steal your time away.  Eliminating just a couple of these time wasters will add to your productive time and SALES.  By the way, sales is where it’s at.  These time wasting things take away from your presentation/close, follow-up, stay-in-touch, and other productive endeavors that ultimately make you money.  Stay focused! 

Finally, I’d say to use TIME BLOCKING to help you create a schedule you can keep.  Also, use your TO DO LIST and make sure you’re crossing off things you’ve got to do daily.  I like to use a simple yellow legal sized pad.  Without organization there is chaos (as my former teacher used to say).  I’ve added: 

Without organization there is chaos

and TIME WASTED

and NO SALES!

Top Producers are way more productive with time.  Just adding 30 minutes to an hour of productive time will increase your sales dramatically.

My Number Two Strategy to Increase sales:

The COPY STRATEGY

We’ll talk more about this one next time.

Happy Selling!

David

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