The “Three’s Company” Lesson for Preneed

August 10, 2014 by  

There’s an old saying, “two’s company, three’s a crowd” –

The wording of which led of course to the name of a classic TV show of the late 70s,

“Three’s Company” starring Joyce Dewitt, John Ritter, and Suzanne Somers.

According to the entertainment site, the show chronicled,

“The misadventures of two women and one man living in one apartment and their neighbors.”

The show was a huge success, garnering great reviews and ratings over its 7 year run.

While “misadventures” can be comic and fun when played for laughs across the family room TV screen,

When it comes to your business you more than likely would wish to avoid them.

And one way to make sure your sales hit the Nielsen numbers you’re hoping for is to leverage
the power of a different kind of three’s-company-approach.

I call it, “The Triple factor.”

The triple factor is a triangle with each side representing pre-need
marketing pieces.

One side represents the ideal target prospect,

One side represents the
communication to your prospect and,

The third side represents the media you use.

When you get ALL three of these in place you’ll see the results you want for your pre-need sales.

Next we’ll talk about the individual sides of the triangle.

Happy Selling!


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