Planning your How To Sell Pre-Need Newsletter

April 25, 2010 by  

A former teacher of mine used to say, “gentleman and ladies without organization there is chaos”.

Putting out a newsletter each and every month, month in and month out, is easier than you might think.  It is more about habit than anything else.

If you’re in the habit of doing something you’ll do it every day.

If you aren’t in the habit of doing something every day you’ll only do it when you feel like it…which probably won’t be very often, or consistent.

I’ve put together a checklist of items to do to get your monthly newsletter out each month no matter what.

First, there’s magic in tweaking your newsletter to different groups (lists) of prospects/customers.

Second, give yourself a drop-dead-dead-line to get it done. We all work better with a time-line and we know we’ve got to get it done by a certain day.

Third, decide who will be reading it. Write to those folks.

Fourth, name the newsletter

Fifth, plot out the drop-dead-time-lines for the year. Put out your newsletter monthly and use snail-mail. Always mail monthly based on the 1st, 2nd, 3rd, 4th week (instead of the same date). Mail it out on a Monday.

Sixth, develop and keep the same format. Paper color can vary but format stays the same.

Seventh, keep your writing short and sweet and to the point. Long articles don’t work well in newsletters. My preference one page 8 ½ X 11.

Eighth, keep the production of the newsletter simple. Use a simple program to make the newsletter and stay away from ink colors. My preference is 20lb paper, light colors (different color every month), black ink copied on the printer/copy machine, folded by a machine, label, postage meter/live stamp.

Ninth, make your headlines and subheads the same (except for size of font) and always make your content font the same). If you’re unsure look newspapers. The headline font is different from the story font. Keep it simple. Two fonts, no more, no less.

Tenth, personalize and incorporate your personality into the newsletter. Make the newsletter about your prospect/customer.

Eleventh, put together a checklist of things you do each time you put out your newsletter. Time-block your schedule to get it done.

Twelfth, good is good enough.  Don’t get trapped into thinking you need to make this perfect.  Do the best you can and have one person read it for the easy mistakes and if it makes sense.

Thirteenth, don’t be afraid to outsource parts or the entire newsletter.  The big lesson is to “get it done”.  Do whatever you must to get it done.

This should get you started…..

This question came in recently;

Why should I do a newsletter?

We’ll cover this question next time.

Happy Selling!


P.S. I’ll be putting more out on newsletters soon. The latest How To Sell Pre-Need newsletter will cover this with a few samples. If you aren’t a subscriber go to the right side of this page and opt-in. I’ll send you a link to some previous newsletters in the “welcome” page.


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