What’s your magic number?

April 18, 2013 by  

If we looked at the average Pre-Need Seller and the idea of building wealth (or retirement if you prefer)  we’d discover the typical attitude 80% of them have. 

The attitude of the 80% crowd is once I’ve paid this debt off, or put the kid thru college, or paid the house off or saved some money, or fill-in-the-blank ________ than I’ll save for retirement.

But, when the time’s up to slow down or quit working there’s no money.  It’s all gone.

If you truly want to succeed selling Pre-Need or anything else for that matter you’ve got to think like the 20% folks.

You’ll often hear me say if you don’t know where you’re going any road will get you there.

The mediocre average sellers of pre-arrangements don’t know where they’re going therefore have no idea when or if they’ll get there.

Zig used to talk about vague generalities.

One easy solution is to have a number.  Figure out your “enough”, “that’s it”, “that’s all folks”, “I’m done” number.

Without knowing that number you’ll not only not achieve it, you’ll never reach it.

Most Pre-Need Sellers don’t even have a number.  As Zig would say, they’re a wandering generality.

The other concept to get is “simultaneous” verses “sequential”.

Do it all simultaneously.

That is save for college, pay off debt, pay off the house, and make daily-weekly-monthly deposits to your “that’s it” account.

So, how do you get to the number?  How do you figure out what that number is?  What’s the formula?

You might be in debt up to your eyeballs!  You might be liquid but have kids to put thru college.  You might be empty-nesters.  Or, just starting out or nearly done.

Where ever you might be in the life-cycle you can move from 80%-mediocre-average to 20%-outstanding by making just a few adjustments.

The number one key is to figure out the number.  After you have the “enough” number you can focus hitting the number even if it’s a few dollars at a time.

“You’ve got to be very careful if you don’t know where you’re going, because you might not get there.”  —Yogi Berra





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